After figures that the sales in the last few quarters have reportedly plummeted since last year, now Apple is reportedly developing a new strategy to boost sales of their own smartphone, the iPhone.

For information, globally, Apple’s position as a smartphone vendor is left out by Huawei which is ranked first. While Apple must be satisfied in second place. Of course, Apple also analyzed this phenomenon.


Apple CEO, Tim Cook, was quoted as saying by the Nikkei Asian Review stating that the increasingly expensive iPhone price was the main factor in the decline in iPhone sales, especially in developing countries.

So, as reported by, one of their plans is to launch an affordable iPhone that reportedly will be ready next year! How cheap is the price of an Apple product?

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Analyst Dan Ives from Wedbush Securities predicts that the latest iPhone phone will launch at a price of only USD 499. “We believe the price of Rp. 7.1 million is the initial price,” he said, as quoted by “This phone will focus on meeting consumer demand in a market that is more price sensitive.”


Indeed the iPhone with a more affordable price compared to their previous product, will be targeted to developing countries and also China. The reason, Apple’s products are less competitive in those countries by Samsung and other Chinese vendors.

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Then, what about the iPhone specifications? Will it adjust the price?

Take it easy, at least from the news that spread, that iPhone with low prices will be equipped with the same 4.7-inch screen like the one on the iPhone 8! Then the panel also uses the LCD and most of the components will be the same as those on the current flagship iPhone.

While the camera will use a single camera and 128 GB of internal memory. Sophisticated enough to be had by an Apple phone for Rp. 7 million, right?

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